Event Media

Creating great media buzz for an event requires three key ingredients: a compelling storyline, a pinch of drama, and captivating communications that pull readers into the excitement, whether they’re participating in the event or engaging it from afar. Alembic Media draws on our extensive experience covering high-level events to pen event communications and press releases that read like the articles that appear in your favorite media outlets.

Our boots-on-the-ground ethos often translates into long days in the field, allowing us to deliver accurate and authentic first-person accounts of the action. We leverage our reporting chops to skillfully interview event participants and organizers to gather expert quotes, which we weave into outgoing communications in a rich, storytelling style. We bring this same passion and dedicated involvement to all types of events across the marine, outdoor, and travel markets. Additionally, our lifelong experience covering and participating in high-level events allows us to expertly navigate their sometimes-unique politics and personalities.

 

Services offered:

  • Pre- and post-event press releases

  • Daily event press releases

  • Sponsor-facing communications

  • Media relations

  • Media consultation

  • Crisis communications and management

We’re open to discussing other event media projects and services.

Current and past clients include:

  • St. Francis Yacht Club—Rolex Big Boat Series (2017, 2018, 2019, 2022)

  • Camden Classics Cup (2022, 2023)

  • St. Francis Yacht Club—J/111 World Championship regatta (2017)

  • St. Francis Yacht Club—J/70 World Championship regatta (2016)

  • Chicago Yacht Club Race to Mackinac (2011)

  • BVI Spring Regatta and Sailing Festival (2011)

    Additionally, we’ve covered international events—including the America’s Cup, the Olympics, and the Volvo Ocean Race—for numerous editorial outlets.

Work samples are available upon request.

J/70s basking in evening light at the 2016 J/70 World Championship regatta, hosted by the St. Francis Yacht Club, San Francisco, California.