Marketing Communications

Effective marketing communications need to delve deeper than basic product or service offerings to engage customers’ imaginations. Whether it’s a new-product campaign, a carefully crafted glimpse at a company’s culture, or a compelling backstory about a brand or company founder, meticulously told and tightly woven storytelling is a key ingredient to converting prospective buyers into loyal customers. Moreover, it also helps you differentiate your brand in today’s highly competitive marketplace and demonstrates a higher level of commitment to curating a top-notch customer experience.

Alembic Media leverages decades of professional storytelling to better position your company amongst your competition. While there’s no substitute for high-quality product offerings, strong and compelling marketing communications can help steer purchasing decisions and build long-term customer relationships. As a corollary benefit, great marketing communications can also help reflect your company’s values, history, and future ambitions.

 

Services offered:

  • Advertising concepts and copy

  • Product branding and ideation

  • Brand stories

  • Branded content (advertorial copy)

  • Company histories and founder biographies

  • Sponsored-athlete profiles and interviews

  • Product naming

We’re available to discuss custom-tailored marketing projects.

Current and past clients include:

  • Cascade Designs

  • North Sails

  • Harken

  • Hobie Cat Company

  • Royal Gorge Dinosaur Experience

  • Yale Cordage

  • Gunboat

  • McGee Industries (McLube sailing products)

  • StormFender

  • Coast Guard Foundation

  • Boat Locker

Work samples are available upon request.

Rowboats at the dock at the 2009 Eggemoggin Reach Regatta, Brooklin, Maine.